After growing up in Zimbabwe and studying in South Africa, Michael had the opportunity to travel to Europe and eventually study at Vrije Universiteit Amsterdam. There, he discovered his passion for AI but realized that a traditional programming career wasn’t for him.

“Entrepreneurship was the only option where I could fully use all my talents: programming, commercial thinking, client relations, and team management. During my studies, the idea for Lalaland was born. As a person of color, I rarely saw models who looked like me. Why can’t brands better represent the diversity of society? The answer was simple: the process is too expensive and time-consuming.”

Lalaland uses AI to generate virtual fashion models, allowing clothing to be showcased on various body types and ethnicities. This not only helps brands offer more inclusive shopping experiences, but also supports sustainability efforts by reducing the need for physical samples. At the same time, Michael emphasizes transparency in this process: “Consumers should know when they’re looking at an AI-generated model. Technology must serve humanity.”

The Dutch startup culture played a significant role in his success. “Incubators like Utrecht Inc. and ACE Incubator have been incredibly helpful. They challenge you to validate your ideas, help you grow your network, and connect you with investors.” With Lalaland, Michael aims to support fashion brands and make a lasting impact on representation and sustainability: “It takes a village to raise a child, and the same goes for building a business. I’m grateful for everyone who’s been part of this journey. One of the highlights was receiving investment from Google’s Black Founders Fund after winning the Philips Innovation Award. I hope to inspire other young black entrepreneurs. You’re more likely to pursue a goal if you see someone who looks like you achieving it.”